IBM and Scuderia Ferrari have launched an innovative mobile app designed to enhance the experience of Formula 1 fans. Unveiled at IBM Think 2025 in Boston, this app leverages AI technology to provide real-time insights and interactive features, making it a must-have for racing enthusiasts.

Key Takeaways

• AI-Powered Insights: The app utilizes IBM’s watsonx platform to deliver AI-generated race summaries and insights.
• Interactive Features: Fans can engage with the Scuderia Ferrari HP team through messaging and participate in polls.
• Multilingual Support: The app is available in both English and Italian, catering to a broader audience.
• Continuous Updates: New features will be rolled out throughout the year to enhance user experience.

AI-Driven Features

The new app is built on IBM’s watsonx platform, which allows it to provide a range of AI-driven features that enhance fan engagement. Key functionalities include:

• Racing Insights: AI-generated summaries that translate complex race data into easy-to-understand narratives, including insights from drivers and team principals.
• Race Centre Platform: A comprehensive hub for fans to access telemetry data, weather conditions, session results, and car strategies.
• Historical Analysis: Users can explore past performances and milestones of drivers and teams, powered by IBM’s LLM Granite.

Enhancing Fan Interaction

In addition to providing data and insights, the app introduces several interactive features aimed at fostering a closer connection between fans and the Scuderia Ferrari team:

• Direct Messaging: Fans can communicate directly with the Scuderia Ferrari HP team, allowing for a more personal engagement.
• Interactive Polls: Users can participate in polls regarding race performances and share their favorite moments from Ferrari’s storied history.

Future Developments

IBM and Ferrari have committed to continuously improving the app, with plans to introduce new features throughout the year. Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, emphasized the app's potential to deepen fan engagement, stating, "This app is about bringing all our fans closer to the heart of the racing world of Ferrari."

Conclusion

The collaboration between IBM and Ferrari marks a significant step forward in the integration of AI technology within the sports industry. By enhancing the fan experience through innovative features and real-time insights, this app sets a new standard for digital engagement in Formula 1. As the racing season progresses, fans can look forward to an evolving platform that promises to keep them at the forefront of the action.

Sources

• IBM, Ferrari Launch AI Features for Formula 1 Fans, AI Business.