10 AI Marketing Tactics Your Competitors Are Already Using (Start Tomorrow)

So, you're trying to get ahead in the marketing game, right? It feels like everyone else is already using some kind of magic to pull in customers. Well, guess what? A lot of that 'magic' is just marketing AI, and it's not as complicated as it sounds. Your competitors are probably already using these tools to find new leads, understand their audience better, and just generally make their lives easier. Don't worry, you can totally catch up. We're going to go over ten different marketing AI tactics that can help you start tomorrow, no fancy tech degree needed. It’s all about smart tools that do the heavy lifting for you.

Key Takeaways

• Marketing AI tools can help you find new customers and understand what they want.
• Many companies are already using AI to get an edge in the market.
• You don't need to be a tech expert to start using these tools.
• AI can make your marketing efforts more efficient and effective.
• These tools help you keep up with and even surpass your competition.

1. AI-Generated Ad Creative That Actually Converts

Your competitors aren't spending hours designing ads anymore. They're using AdCreative AI and Creatify to generate high-converting ad creatives in minutes. These platforms analyze thousands of successful ads and create new variations tailored to your brand and audience.

AdCreative AI empowers your advertising with AI. Generate conversion-focused ad creatives, utilize AI for product photoshoots, and access detailed competitor insights. The platform offers a comprehensive suite of tools for creating impactful ad texts and visuals, ensuring your campaigns stand out.

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Creatify is a powerful AI-driven platform that simplifies the creation of high-quality video ads. Users can input a product URL or description, and the AI will analyze the product details to generate a compelling video ad. The platform is designed to save time and resources.

Start tomorrow: Upload your logo and brand colors to AdCreative AI. Let it generate 10-15 ad variations for your next campaign. Test them against your current ads and watch your click-through rates climb.

I think the best part is seeing what headlines grab attention. You can use that to inform your own content strategy and make sure you're not just shouting into the void. It's about being smart with your content, not just creating more of it.

AdCreative AI also offers features that lean into AI marketing automation, helping you streamline your content creation process. It's not just about finding winning ad content; it's about understanding why it's popular. This insight is invaluable for crafting ads that truly connect with your audience. If you are looking for a robust content marketing platform, AdCreative AI and Creatify are great options.

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2. Smart Email Marketing That Feels Personal

While you're sending the same email to everyone, smart marketers are using ActiveCampaign, Mailmodo, and Kit to create personalized email sequences that adapt based on customer behavior. These tools track opens, clicks, and purchases to automatically send the right message at the right time.

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ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate AI agents to uncover deep performance insights and deliver cross-channel campaigns without the heavy lifting. Automate personalized experiences across email, SMS, and WhatsApp, effortlessly integrate with 950+ apps, and optimize your workflows so you win every day. It’s the way marketing automation should be. Trusted by 180,000+ customers worldwide.

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Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions.

Start tomorrow: Set up a welcome email sequence in ActiveCampaign that changes based on how subscribers interact with your first email. One path for engaged users, another for those who don't open it.

Kit is an AI-powered platform that helps you create personalized email campaigns. It uses AI to analyze customer behavior and automatically send the right message at the right time. This means you can send emails that are highly relevant to each individual customer, which can lead to higher open rates, click-through rates, and conversions.

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3. Content Creation and Repurposing on Autopilot

Your competitors are turning one piece of content into five different formats using Pictory, Synthesia, and RepurposeIO. They write one blog post and automatically generate social media posts, video summaries, and email newsletter content.

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Pictory is a powerful AI video generator that transforms text into engaging videos. It's perfect for creating short social media clips, explainer videos, or even longer content from your existing articles or scripts. With Pictory, you can quickly turn your written content into dynamic video presentations, complete with relevant visuals, music, and voiceovers.

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Synthesia is an AI video creation platform that allows users to generate professional videos from text in minutes. It's particularly useful for creating explainer videos, training content, and marketing videos without the need for cameras, microphones, or actors. Users can choose from a variety of AI avatars, voices, and templates to customize their videos, making it a powerful tool for businesses looking to scale their video content production.

Synthesia is designed for businesses and professionals who need high-quality videos without investing in complex production setups. It's particularly useful for corporate training and e-learning, where companies can create engaging instructional videos using its AI avatars. It also supports creating marketing videos, product explainers, and internal communications, making it a versatile tool for various business needs.

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Repurpose IO is a tool specifically designed to automate the repurposing of content across various platforms. It allows you to take a single piece of content, like a live stream or podcast, and automatically distribute it to multiple social media channels, video platforms, and audio platforms. This saves a tremendous amount of time and ensures your content reaches a wider audience without manual effort.

Start tomorrow: Take your best-performing blog post and run it through Pictory to create a video version. Use RepurposeIO to automatically generate social media snippets from your existing content.

Repurpose IO is a repurposing and distribution platform for video and audio creators that helps users eliminate time-wasting tasks and grow their audience faster. With features like seamless content conversion and automatic publishing, users can easily turn one video into multiple pieces of content.

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4. SEO Content That Ranks Without Guesswork

Smart marketers don't guess what to write about. They use Frase, MarketMuse, and SE Ranking to analyze top-ranking content and create comprehensive briefs that practically guarantee first-page rankings.

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Frase is an AI-powered content optimization tool that helps you research, write, and optimize your content for search engines. It analyzes the top-ranking content for your target keyword and provides you with a comprehensive content brief that includes important topics to cover, questions to answer, and the optimal content length. This ensures your content is not only well-written but also highly relevant and competitive in search results.

Start tomorrow: Enter your target keyword into Frase. It'll show you exactly what topics to cover, questions to answer, and how long your content should be to outrank the competition.

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MarketMuse is another powerful AI-powered content intelligence platform that helps you create high-quality, relevant content that ranks well in search engines. It uses AI to analyze your content and provide recommendations for improving its topical authority, content depth, and overall quality. MarketMuse helps you identify content gaps, optimize existing content, and plan new content that aligns with your business goals.

MarketMuse stands out in the crowded field of content optimization tools by offering AI-driven insights, comprehensive analysis, and strategic guidance. Whether you’re a solo content creator, a startup, or a large enterprise, MarketMuse offers a solution to elevate your content strategy and improve your SEO performance.

SE Ranking is a comprehensive SEO platform that offers a suite of tools for keyword research, competitor analysis, site auditing, and rank tracking. It helps businesses monitor their search engine rankings, identify technical SEO issues, and discover new opportunities for growth. SE Ranking provides detailed insights into your website's performance and your competitors' strategies, making it an essential tool for anyone looking to improve their organic search visibility.

What stands out about the best features of SE Ranking is its versatility. It covers everything from website audits and backlink monitoring to competitor analysis and keyword research. The interface is intuitive enough that even complex SEO tasks don’t feel intimidating, yet it doesn’t sacrifice the depth of data needed for thorough analysis. I’ve noticed that this balance makes it easier to manage SEO strategies without juggling multiple tools.

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5. Social Media Management That Never Sleeps

While you're manually posting at random times, competitors use SocialBee and Sendible to automatically post content when their audience is most active, engage with comments, and even suggest trending hashtags.

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SocialBee is a social media management tool designed to help businesses and individuals streamline their social media efforts. It offers features like content scheduling, evergreen content recycling, and audience engagement tools. SocialBee aims to save users time by automating many of the repetitive tasks associated with social media management, allowing them to focus on content creation and strategy.

Start tomorrow: Connect your social accounts to SocialBee and schedule a week's worth of content in 30 minutes. Set up automatic engagement to like and respond to comments while you sleep.

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Sendible is a comprehensive social media management platform designed for agencies and businesses. It offers a centralized dashboard to manage multiple social media profiles, schedule posts, monitor mentions, and analyze performance. Sendible aims to simplify social media management by providing a wide range of features, including content curation, team collaboration, and client management tools.

Sendible pitches itself as the social media ‘productivity’ tool, which means that if you invest in it, you can win more clients without wasting too much time or headcount on social media management activities. And, rather focus on things that actually matter – client pitches, leads, and content.

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6. Lead Generation That Finds Customers for You

Your competitors aren't cold-calling random numbers. They're using Phantombuster, Klenty, and Postaga to automatically find potential customers, gather their contact information, and send personalized outreach messages.

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PhantomBuster is a data scraping and automation tool that helps businesses extract data from websites and automate repetitive tasks. It offers a wide range of

Start tomorrow: Use Phantombuster to scrape LinkedIn for potential customers in your industry. Export the list to Klenty for automated follow-up sequences.

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Klenty is a sales engagement platform that helps businesses automate their outreach, track leads, and close more deals. It offers features like email automation, call tracking, and CRM integrations. Klenty aims to streamline the sales process by allowing sales teams to send personalized emails at scale, follow up with prospects automatically, and gain insights into their sales activities.

Klenty facilitates integration with several third-party applications, including Salesforce CRM, Pipedrive CRM, Freshsales, Hubspot and Zoho, to import or export prospect details, set up triggers to create tasks and sync emails. Reps can also communicate with prospects via calls by purchasing local numbers, automatically logging calls or adding notes.

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Postaga is an outreach automation platform that helps businesses automate their lead generation and outreach efforts. It offers features like email automation, social media outreach, and CRM integrations. Postaga aims to streamline the sales process by allowing sales teams to send personalized messages at scale, follow up with prospects automatically, and gain insights into their outreach activities.

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7. Customer Analytics That Predict Behavior

Smart businesses use Hyros, and SimilarWeb to track every customer interaction and predict what they'll buy next. They know which marketing channels actually drive sales, not just clicks.

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Hyros is a marketing attribution platform that helps businesses track and analyze their marketing spend and revenue. It aims to provide a clear understanding of which marketing channels and campaigns are driving actual sales, rather than just clicks or leads. Hyros focuses on accurate data attribution, helping businesses make more informed decisions about their advertising budgets and optimize their return on investment.

Start tomorrow: Use Hyros to track every customer interaction and identify which marketing channels are driving actual sales, not just clicks.

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Similarweb is a web analytics service that provides traffic and engagement statistics for websites and mobile apps. It offers insights into website performance, audience demographics, traffic sources, and competitor analysis. Similarweb aims to help businesses understand their digital market share, identify growth opportunities, and optimize their online strategies.

Its competitive analysis features allow users to examine market share, audience overlap, and traffic acquisition channels. By identifying key referral sites, search keywords, and social media drivers, the platform equips marketers with essential insights to optimize campaigns and direct budgets more effectively. This is especially useful for companies seeking to refine their digital marketing strategies with precise data on where and how audiences are reached.

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8. Chatbots That Convert Visitors While You Sleep

Your competitors are capturing leads 24/7 using Botpress, Manychat, and Tidio. These AI chatbots answer common questions, qualify leads, and even schedule appointments automatically.

Botpress is an open-source chatbot development framework that allows businesses to build and deploy AI-powered chatbots across various channels. It provides a visual interface for designing conversational flows, integrating with third-party services, and managing bot content. Botpress aims to empower developers and non-developers alike to create sophisticated chatbots for customer support, lead generation, and internal automation.

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MancyChat is a popular chatbot platform that allows businesses to create and deploy AI-powered chatbots for various purposes, including lead generation, customer support, and sales. It offers a visual drag-and-drop interface, pre-built templates, and integrations with popular messaging apps and CRM systems. ManyChat aims to simplify chatbot creation and empower businesses to automate their communication and marketing efforts.

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Tidio is a live chat and chatbot platform that helps businesses engage with website visitors, generate leads, and provide customer support. It offers features like live chat, chatbots, email marketing, and CRM integrations. Tidio aims to simplify customer communication by providing a unified platform for managing interactions across various channels.

Start tomorrow: Set up a simple chatbot in Tidio that asks visitors what they're looking for and collects their email before showing relevant products or services.

With easy chatbot setup, real-time analytics, and integrations with Shopify, WordPress, and Zapier, Tidio boosts efficiency and engagement.Its customizable widgets and mobile app keep businesses connected 24/7, improving customer satisfaction and sales.

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9. A/B Testing That Optimizes Everything

Instead of guessing what works, successful marketers use ABTesting AI, VWO, and Optimonk to test different versions of their websites, emails, and ads to find what converts best.

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ABTesting AI is a marketing attribution platform that helps businesses track and analyze their marketing spend and revenue. It aims to provide a clear understanding of which marketing channels and campaigns are driving actual sales, rather than just clicks or leads. ABTesting AI focuses on accurate data attribution, helping businesses make more informed decisions about their advertising budgets and optimize their return on investment.

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VWO is a comprehensive A/B testing and conversion optimization platform that helps businesses improve their website performance and user experience. It offers a suite of tools for A/B testing, multivariate testing, personalization, and usability testing. VWO aims to help businesses identify what works best for their audience, optimize their conversion funnels, and increase their revenue.

Start tomorrow: Use VWO to test two different headlines on your homepage. Run the test for a week and implement the winner. This alone could increase your conversions by 20-30%.

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OptiMonk is a conversion optimization platform that helps businesses convert website visitors into customers. It offers a suite of tools for creating pop-ups, sticky bars, and other on-site messages to capture leads, promote offers, and reduce cart abandonment. OptiMonk aims to help businesses increase their conversion rates and generate more sales.

Whether you want to reduce cart abandonment, gather leads, or increase customer retention, OptiMonk’s pop-ups, exit-intent offers, and multi-channel campaigns make it easy to engage your audience and drive business growth.

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10. Video Marketing That Scales Personally

Your competitors are creating personalized video messages for hundreds of customers using Windsor AI, improving their video SEO with VidIQ, and generating AI spokespersons with Synthesia.

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Windsor AI is a personalized video platform that helps businesses create and send unique video messages to their customers at scale. It leverages AI to generate videos with a human touch, allowing for personalized greetings, product recommendations, and calls to action. Windsor AI aims to help businesses build stronger customer relationships, increase engagement, and drive conversions through the power of personalized video.

Start tomorrow: Use Windsor AI to create personalized thank-you videos for your recent customers. Use VidIQ to optimize your existing YouTube videos with better titles and descriptions.

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VidIQ is a YouTube SEO and channel management platform that helps creators and businesses optimize their videos for search, grow their audience, and analyze their performance. It provides tools for keyword research, competitor analysis, video optimization, and channel audits. VidIQ aims to empower YouTube creators to make data-driven decisions and maximize their reach and engagement.

VidIQ is worth the investment. It is safe for your channel and constantly releases new features to help you succeed in your content category or niche and outperform your competitors.

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Your Next Steps

The gap between you and your AI-savvy competitors doesn't have to be permanent. Pick one tactic from this list and implement it this week. Once you see results, add another. Before you know it, you'll be the competitor that others are trying to catch up to.

Remember, these tools are designed to be user-friendly. You don't need a computer science degree to use them effectively. Start with the tactic that addresses your biggest marketing challenge right now, and build from there.

The AI marketing revolution isn't coming – it's already here. The question is: will you be part of it, or will you keep wondering how your competitors seem to have all the luck? The choice is yours.

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Frequently Asked Questions

What are AI marketing tools, and how do they help businesses?

AI marketing tools help businesses by making tasks easier and faster. They can find out what customers like, create ads, and even talk to customers. This saves time and money, and helps companies reach more people.

Can I try these AI marketing tools for free?

Many AI tools offer free trials. This lets you try them out to see if they fit your needs without spending any money. It's a smart way to test the waters before you buy.

How can AI marketing help me find influencers and see what my rivals are up to?

AI tools can help you find the right people to work with, like influencers, who can share about your product. They can also help you see what your competitors are doing, so you can come up with better plans.

Do I need to be a tech wizard to use these AI marketing tools?

Not at all! Many AI marketing tools are made to be easy to use, even if you're not a tech expert. They often have simple designs and clear instructions to help you get started.

What does it mean to 'stay updated' in AI marketing?

AI marketing is always changing. New tools and ways of doing things come out all the time. Staying updated means keeping an eye on new trends and learning how to use the latest tools to reach customers better.

What are the main benefits of using AI in my marketing strategy?

Using AI in marketing can make your campaigns more effective, help you understand your customers better, and save you a lot of effort. It's like having a super-smart helper for your marketing team.